This guides our choice of Marketing Partners and it also gives us cause to become curious, if not fascinated, with what people are doing when they are moving. Currently we have a group conducting some market research to find out all about the behaviour of people in transition and we'll release that information in the next few weeks
In the mean time, we thought you might be interested to have a look at the results of some of our earlier research
There is a unique pattern that our customers go through and we are right there in the thick of things throughout. Have a look at the image below. This shows you a lot about our thinking and approach to our marketing. Read the notes below
MARKETING
You'll notice the move day doesn't occur right in the middle of the cycle. It's slightly prior to the majority of spending. You'll also note that the spending continues on for some time after the move
We're using the knowledge we have gathered here to tailor a marketing program for each of your clients that will allow you to serve them when they need these products the most
We're designing a structure email campaign that we can deliver automatically to your clients so that they are provided information about our / your products at exactly the time that their demand is highest
After the cycle is over and your clients resume their normal retail spending patterns then our email campaign will also revert to normal
But this raises another solid point - the fact that you are keeping up with them through emails even while you're not serving them with your core business means that they will more likely know you and call you for their next move, new property, etc. This is key!
Even if they never buy a thing off you, our email marketing program is going to maintain your relationship with your clients on an ongoing basis. Who doesn't want to receive the odd email containing ridiculously great deals on products like big TVs and stereos and furniture and barbeques?!
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